Amber McIntyre is a researcher and trainer working on the topics of technology and human rights at Tactical Tech. She began working at Amnesty International, where she developed strategy on, and trained others in, how to use digital technologies in campaigns. Wanting to take a more critical angle on technology, she took time to reflect on the practices and completed a PhD which examines the ethical and effective use of personal data in NGOS. Alongside her PhD, she was a lecturer in political communication with an interest in playful pedagogy. For the last three years, she has been working as a researcher and trainer at Tactical Tech, critically examining the use of personal data in campaigns, whether conducted by political parties for elections or NGOs and social action groups, and developing resources to encourage better practices